glow wormsToni Muzi Falconi, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.

A review in lulu.com says that Muzi has written “an unusually candid bio” that covers numerous subjects such as politics, journalism and transcontinental business deals.

“The personal voice of Muzi never fades against a background of ideologies, history, individuals’ ambitions, exotic cultures and the rise and fall of business empires at home and abroad,” says Lulu.

He continued on the board of Methodos until 1994.

Muzi was an adjunct professor at the New York University M.S. in PR and Corporate Communication from 2006-2014.

He has also taught at LUMSA University in the Vatican, Rome, and in universities in Milan, Bologna and the Luiss School of Government in Rome.

Muzi in 2002 was the founding chair of the Global Alliance for PR and Communication Management. Members are 70 national PR groups.

He became the first non-American to present the Grunig Lecture at the PR Society of America, which he gave Oct. 12, 2014 at its conference in Washington, D.C. Text of the lecture is here.