Nevada, home of the Las Vegas Strip, Hoover Dam and Atomic Testing Museum, has rolled its tourism PR and integrated marketing account to Fahlgren Mortine after a review.
Columbus, Ohio-based Fahlgren, which acquired travel specialist Turner PR last January, lands a 28-month pact worth $20.2M with the Nevada Division of Tourism.
The Silver State released an RFP in August and, among other goals, was eying an overhaul of its online press operations with a goal of reaching Millennial and Gen X visitors.
Burson-Marsteller and RedRock Strategies previously handled the $7.6M-a-year account.
Fahlgren edged finalists B&P Advertising (R&R) and The Glenn Group.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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