Nevada, home of the Las Vegas Strip, Hoover Dam and Atomic Testing Museum, has rolled its tourism PR and integrated marketing account to Fahlgren Mortine after a review.
Columbus, Ohio-based Fahlgren, which acquired travel specialist Turner PR last January, lands a 28-month pact worth $20.2M with the Nevada Division of Tourism.
The Silver State released an RFP in August and, among other goals, was eying an overhaul of its online press operations with a goal of reaching Millennial and Gen X visitors.
Burson-Marsteller and RedRock Strategies previously handled the $7.6M-a-year account.
Fahlgren edged finalists B&P Advertising (R&R) and The Glenn Group.
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