Nicholas Scibetta, director of Ketchum's global media network, will take the VP-communications job at Stony Brook University on Jan. 26. It’s a new position for the Long Island school that is a research flagship of the New York State public university system..
Scibetta is charged with enhancing the SB brand in the state, nation and overseas via strategic communications, media relations, marketing and social media.
The more than 20-year PR veteran will report to SB president Samuel Stanley.
At Ketchum, Scibetta manages a network of 300 media specialists. He developed and managed top accounts at the Omnicom property including the Russian Federation, Oprah Winfrey's Leadership Academy for Girls, Spanish and Greek tourism ministries and Disney.
Previously, Scibetta did entertainment publicity at Rubenstein PR.
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The art of knowing when to spread the news and knowing when to lie low.
