Prosio Communications has won a competitive pitch for the seven-figure PR account of the Sacramento Metropolitan Air Quality Management District, the pollution control and air quality entity covering the Golden State's Sacramento County.
Roseville, Calif.-based Prosio is the year-old firm of Lori Prosio, who left SMAQMD PR incumbent Katz & Associates in 2013.
Prosio's two-year pact, starting Feb. 15, is capped at $3.1M, an increase on Katz' $2.75M contract. About 60 percent of the billings are pass-through revenues for media buys and other expenses.
SMAQMD released an RFP in September for the review, covering campaigns like "Check Before You Burn" and "Spare the Air."
The Sacramento area has faced a spate of wildfires in recent years.
Prosio last July made a splash when it nabbed the $3.5M annually PR pact of the California Office of Traffic Safety.
A focus on all the ways that greenhouse gases are created, not just from fossil fuels, marks the evolution from clean energy and clean tech to climate tech, according to Melissa Mahoney from V2 Communications.
Kristin Wilson-Palmer, who has been a senior VP in Edelman’s Washington, DC office since 2021, joins the Natural Resources Defense Council as chief communications officer.
Educating the next generation to the facts and science surrounding the climate crisis.
Melanie Janin, who was executive VP at Weber Shandwick, has joined Conservation International as chief communications & marketing officer.
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