O'Dwyer's has published its annual PR specialty rankings, highlighting robust growth in sectors like healthcare, technology and travel and economic development.
Top 3 firms listed below for each of 12 PR specialties:
Agriculture
1. Gibbs & Soell, New York, NY - $15,125,851
2. PadillaCRT, Minneapolis, MN - $4,894,676
3. Edelman, New York, NY - $3,985,511
Beauty & Fashion
1. Edelman, New York, NY - $16,662,485
2. Ruder Finn, New York, NY - $7,504,455
3. French | West | Vaughan - $4,297,243
Entertaiment
1. Edelman, New York, NY - $14,177,296
2. Finn Partners, New York, NY - $6,363,509
3. MWW, New York, NY - $5,777,000
Environmental & PA
1. APCO Worldwide, Washington, DC - $29,604,799
2. Edelman, New York, NY - $17,064,414
3. Davies, Santa Barbara, CA - $9,992,391
Financial & IR
1. Edelman, New York, NY - $47,575,447
2. ICR, New York, NY - $47,166,381
3. Prosek Partners, New York, NY $15,900,000
Food & Beverage
1. Edelman, New York, NY - $98,062,752
2. Hunter PR, New York, NY - $15,000,000
3. APCO, Washington, NY - $13,895,513
Healthcare
1. Edelman, New York, NY - $136,615,173
2. W2O Group, San Franciso, CA - $62,203,000
3. Ruder Finn, New York, NY - $29,293,412
Home Furnishings
1. Edelman, New York, NY - $136,615,173
2. W2O Group, San Francisco, CA - $62,203,000
3. Ruder Finn, New York, NY - $29,293,412
Professional Services
1. Edelman, New York, NY - $98,193,095
2. Finn Partners, New York, NY - $13,201,826
3. Coyne PR, Parsippany, NJ - $7,115,388
Sports
1. Taylor, New York, NY - $10,365,000
2. French | West | Vauyghan, Raleigh, NC - $5,447,959
3. Edelman, New York, NY - $4,120,939
Technology
1. Edelman, New York, NY - $265,147,553
2. Waggener Edstrom Communcations, Bellevue, WA - $106,676,000
3. APCO Worldwide, Washington, DC - $22,432599
Travel & Economic Development
1. Edelman, New York, NY - $21,629,346
2. Zimmerman Agency, Tallahassee, FL - $9,600,000
3. Development Counsellors Int'l (DCI), New York, NY - $9,079,895
O'Dwyer's published its overall PR firm rankings on March 9, showing the industry’s strongest growth in years.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
