detroitLambert, Edwards & Assocs, has signed on with the Downtown Detroit Partnership to position the area as a 24/7 live-play-work neighborhood of the revitalizing city.

Jeff Lambert, president of Michigan's biggest PR firm, says the firm will accelerate the DDP's "downhill momentum' as chief advocate and steward of Detroit.

The firm will bolster DDP's visibility, publicize events, pitch media and manage digital/social outreach.

DDP initiatives include the Live Downtown Program, Detroit Experience Factor and Downtown Detroit Business Improvement Zone.

LEA has offices in the Motor City, Grand Rapids and Lansing and clients in 20 states.