Qorvis/MSLGroup has farmed out a chuck of digital work for Saudi Arabia to Targeted Victory, the Republican consulting firm in Alexandria, Va.
Rand Paul, Kentucky Senator and possible Republican presidential candidate, on March 21 called for a boycott of Saudi Arabia for its mistreatment of women. The US should treat Saudi Arabia as it treated South African during its days of apartheid, according to Paul.
Qorvis/MSL, which has been Saudi Arabia's "go-to" PR shop since the days following the 9/11 terror attacks, will pay Targeted Victory a $40K monthly fee for online content/management and social media activities.
Michael Beach, one-time national victory director for the Republican National Committee, and Zac Moffatt, digital director for the Romney for President Campaign, co-founded Targeted Victory.
Qorvis/MSL also has lined up Zignal Laboratories, Big Data/analytics shop, for a $15K monthly contract to gauge Saudi Arabia's digital effort.
Josh Ginsburg, who was political director for former California Governor Arnold Schwarznegger and field director for Romney's presidential run, helms Zignal Labs.
Publicis Groupe owns Qorvis/MSL.
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