|
|
Only 55 of 96 websites belonging to the PR firms in O’Dwyer’s 2015 rankings meet Google’s mobile-friendly criteria, according to a study by Didit Communications.
Each website address was entered into Google’s test page.
Of the 45 firms in the New York ranking, 42% had websites that are mobile-friendly.
The most common errors are:
• Text set at a point size too small to read on mobile devices
• Links spaced too closely together to be easily clicked
• Mobile viewports not set correctly
• Use of incompatible plug-ins
• Site content set wider than screen making it invisible
• Blocking access to resources used by Google’s web robots
Mobilegeddon is coming
|
|
In late February Google announced effective April 21 websites that fail to provide a good mobile browsing experience will suffer from reduced search visibility on those devices.
This doesn’t mean though that the failing websites will not appear.
“Because agencies have less than a month to pass the test, it’s incumbent upon agency management to take this issue seriously,” Didit’s Editor-in-Chief Stephen Baldwin stresses.
Baldwin points out that according to Emarketer.com, “2015 will see mobile search reach the tipping point -- the stage at which the majority of spend, organic traffic, and paid clicks comes from smartphones and tablets.”
Baldwin acknowledges that while the deadline is fast approaching, problems causing a “fail” can be solved easily in most cases and Google’s own Webmaster Tools provides helpful resources to identify and eliminate mobile-friendly issues.
Didit will continue to run tests up to the deadline to see whether improvements are being made to the websites studied.
Ruder Finn has named Zack Kass, who was head of go-to-market at OpenAI, chair of its new global AI Advisory Council.
The challenges that can arise—and several lessons that might be learned—when guiding clients through digital transformation.
Knowing when and how to leverage new tools in innovative ways is essential for keeping clients on top of the game.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
Have a comment? Send it to
No comments have been submitted for this story yet.