Indiana's Economic Development Corp. has hired Porter Novelli for a $2M PR campaign to bolster the state's global standing as a good place to live, visit and do business.
Victor Smith, secretary of commerce for the Hoosier State, said in a statement that PN is an "internationally respected firm" that will enhance the state's position as having "one of the best business climates in the country" and a robust travel, tourism and hospitality industry.
Brad MacAfee, PN North America president and graduate of Indiana State University, is eager to promote "the incredible and innovative story that is Indiana today."
Tourism generates $10B in annual revenues and supports more than 185K Indiana jobs.
Governor Mike Pence triggered a revolt among Indiana-based companies in March after he signed the Religious Freedom Restoration Act, which opened the door to discrimination against gays and lesbians.
The Republican politico has since backtracked on the law.
Development Counsellors International is working with Economic Development Winnipeg to position that Canadian city as a premier location for business investment.
The Vogel Group is working with the Ukraine Future Business Council to promote an environment to support the growth of small businesses in the war-battered company.
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
