Ann Balsamo, a 10-year consumer marketing/technology PR veteran, joined Elasticity on April 15 in the VP-accounts slot.
The FleishmanHillard and Weber Shandwick alum, has represented clients such as AT&T, BeechNut Baby Food, McDonald's, P&G, Hitachi, US Census Bureau and St. Louis Fine Art Museum.
Brian Cross, Elasticity partner, knows Balsamo from their time together at FH. He's "thrilled to add someone with her acumen" at the St. Louis shop.
Balsamo said in a statement that she loves "o grow business with great, strategic, fun and meaningful communication and am looking forward to contributing to the ridiculously refreshing culture at Elasticity.”
The firm has offices in Louisville and Chicago.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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