Crisis PR veterans Jim Haggerty and Thom Weidlich have unveiled CrisisResponsePro, a subscription software platform and secure content hub meant to provide information on and serve companies enmeshed in crisis or litigation communications.
Haggerty, author of "In The Court of Public Opinion" and the forthcoming "Chief Crisis Officer," is CEO and called the venture "a simple, secure, efficient tool to facilitate crisis communications." He sees users as PR and law firms and companies of various sizes, noting charter clients include large industrial and healthcare companies, retailers, a resort complex, and a major nonprofit.
Cost starts around $300 a month for four users with no long-term contract.
Weidlich is a former Bloomberg and PRWeek reporter who moved to PR with Sitrick and Company in 2012. He serves as chief content manager of the new portal, which was launched with the backing of Haggerty's PRCG | Haggerty LLC.
The site, which functions as a communications portal for companies, includes a database of statements issued by entities facing various conflicts, templates and checklists for coping internally and externally with crises, as well as daily links to news and articles on topic.
Users can also upload crisis plans and other materials to a secure, encrypted "virtual workroom" and collaborate with team members via email and SMS.