Catholic Charities USA, which serves 9M people, is expected to add a PR firm to leverage opportunities brought about by Pope Francis' visit to Washington, Philadelphia and New York in September.

The Alexandria, Va.-based non-profit group wants to educate people about its social justice mission and awareness of the offerings available to people of all faiths at its 1,700 local agencies.

CCUSA will concentrate mostly on the Pontiff's time in DC, where he will visit the White House, celebrate mass and drop by a CC agency.

The organization plans an event at the Washington Monument during the Pope's visit, president Sister Donna Markham will speak at the National Press Club on Sept. 17 and CCUSA will announce results of a national consumer study about perceptions of Pope Francis at the NPC on Sept. 21.