fairfaxNorthern Virginia's city of Fairfax, a frequent pass-through destination for travelers en route to the Washington, D.C., metro area, is betting on marketing and communications to get those travelers to stop.

The city released an RFP for an agency to develop a coordinated branding and messaging strategy, pitching its "small town sensibility," 30-minute drive from Dulles International and Reagan National Airports, George Mason Univ. and quaint festivals.

The account covers work from research to strategy development. "The main objective is to identify a clear, strong brand identity that represents the varied attributes of the city with variations for business, resident and visitor recruitment," reads the RFP.

A contract up to three years could result from the search.

Proposals are due July 28. View the RFP (link).