Northern Virginia's city of Fairfax, a frequent pass-through destination for travelers en route to the Washington, D.C., metro area, is betting on marketing and communications to get those travelers to stop.
The city released an RFP for an agency to develop a coordinated branding and messaging strategy, pitching its "small town sensibility," 30-minute drive from Dulles International and Reagan National Airports, George Mason Univ. and quaint festivals.
The account covers work from research to strategy development. "The main objective is to identify a clear, strong brand identity that represents the varied attributes of the city with variations for business, resident and visitor recruitment," reads the RFP.
A contract up to three years could result from the search.
Proposals are due July 28. View the RFP (link).
Virginia is looking for an agency that can provide creative marketing services and elevate the "Virginia is for Lovers" brand in an effort to drive more travelers to the Commonwealth.
San Mateo County plans to hire a firm to run a communications effort to promote its various pollution prevention initiatives. It has budgeted up to $1M for the three-year effort.
The Massachusetts Bay Transportation Authority unveils RFP for marketing and communications services. It plans to issue a three-year contract with two one-year options. 
Mississippi is looking for an agency that can devise a marketing campaign and promotional plan that attracts European travelers to The Magnolia State.
San Diego wants an agency that can provide media strategy, planning, management and buying services.
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