University of North Dakota VP of PR Susan Walton tackled the sometimes "unharmonious" relationships between PR pros and journalists with her new book, "Making It Work: Improving the Relationship between Public Relations Spokespeople & Journalists," (Kendall Hunt 2013) written with colleague Joel Campbell.
Walton, in an interview, discusses a compromise she made with a student journalist after she used the names and stories of professional colleagues in a meeting with a PR group she thought was off the record:
While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
Online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank. 
Twitter has tapped Goodby Silverstein & Partners 
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.
