University of North Dakota VP of PR Susan Walton tackled the sometimes "unharmonious" relationships between PR pros and journalists with her new book, "Making It Work: Improving the Relationship between Public Relations Spokespeople & Journalists," (Kendall Hunt 2013) written with colleague Joel Campbell.

Walton, in an interview, discusses a compromise she made with a student journalist after she used the names and stories of professional colleagues in a meeting with a PR group she thought was off the record: