Jane Madden, the former executive VP at Edelman who launched its corporate social responsibility/sustainability practice in Chicago, has joined Burson-Marsteller.
Based in The Windy City, the 25-year veteran will head B-M's corporate responsibility offering.
Prior to Edelman, Madden served at the World Bank for a dozen years, and was a member of its community outreach committee and representative to the International Literacy Network. She also worked at CARE, UNICEF and European Union. She handled projects in more than 20 countries including Afghanistan, China, Russia and Saudi Arabia.
She joins the WPP unit from Environmental Resources Management, where Madden was sustainability practice chair and principal at Mission Measure.
Madden will report to Alan Sexton, practice chair and New York market leader.
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