Lippe TaylorLippe Taylor is handling press outreach for Revlon's LOVE IS ON Million Dollar Change philanthropic push to benefit three leading health issues (cancer, heart disease, diabetes) facing today's woman. The challenge kicks off Sept. 21.

Revlon is teaming with CrowdRise, a charitable crowdfunding operation, to generate donations for each health category.

Organizations tied to the selected disease may register at through Oct. 5 for an opportunity to compete.

Revlon will donate $1M to the cause that raises the most cash. It will give $250K to the runner-up.

Victoria Ashley, Revlon's global PR chief, said the beauty products marketer is "excited to enter this innovative, new realm of fundraising."

She hailed CrowdRise as "the leader in this modern philanthropic, space," making it the "perfect choice to help us expand our charitable reach."