Distilled Spirits Council of the US has hired Kelley McDonough as PR director in its New York outpost.
She'll handle media relations, events and promote both the heritage of the 135-member group and developments driving the "cocktail culture."
McDonough joins from Access Communications, where she was working on consumer, social media and lifestyle clients.
Retired rear admiral Peter Cressey, a 28-year Navy veteran, heads Washington-headquartered DISCUS, which handles legislative, PA and regulatory matters for its members and business partners in the hospitality sector.
DISCUS members include Brown-Forman, Constellation Brands, Diageo, Bacardi, Patron Spirits Co., Campari, Moet Hennessy and Beam Suntory.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Have a comment? Send it to 
No comments have been submitted for this story yet.