Raleigh-based French|West|Vaughan has acquired a 50 percent stake in RGAA PR, a Hispanic PR and marketing shop, to pave its way into that fast-growing category.
Staffers of the firm founded in 2011 by Raul Gonzalez will move into F|W|V's Madison Ave. office.
RGAA represents EA Sports, marketer of FIFA, Need for Speed and UFC video games; Sega Sports Interactive's Football Manager franchise, and Major League Soccer's New York Red Bulls.
The firm's Alexander Stuart, a former MLS staffer and executive for the American Chamber of Commerce in Singapore, will join F|W|V as head of its sports marketing practice.
Stuart will report to Jack Glasure, president of F/W/V's entertainment offering, while Gonzalez will coordinate with CEO Rick French.
F|W|V also has scooped up the music and entertainment business of ex-Big Hassle Media publicist Seven Trachtenbroit.
He becomes the shop's artist & entertainment director and brings clients such as The Backstreet Boys, Danny Gokey (American Idol finalist), indie band The Dears, singer/songwriter Emily King, Colorado Springs-based CW Botanicals and its Charlotte's Web line of hemp products and Uphoric TV digital network featuring coverage of the global music festival circuit.
Trachtenbroit reports to French, a member of the board of trustees at the Rock & Roll Hall of Fame + Museum and one-time counselor to Hall inductee Dave Mason.