Finn Partners has acquired Horn Group tech shop, which generated $8M in 2014 fees.
Sabrina Horn will take the managing director slot at Finn and head its technology business, which is now its biggest practice with more than 100 staffers and $20M in fees.
Horn told O'Dwyer's she was thinking about doing a deal for some time. After meeting Peter Finn, she said the decision was a simple one. "He's a straight-shooter with an easy style," she said.
Horn expects staffers will gain from the opportunity to work on bigger accounts and access to better employee benefits.
The acquisition bolsters Finn's strengths in big data, security, cloud applications, digital publishing and mobile sectors.
At Finn, Horn will focus on business development/client service and report to Richard Funess, senior managing partner.
Gould + Partners facilitated the Finn/Horn deal.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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