LaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
CEO James LaForce told Page Six he filed a petition for dissolution that was granted by a court on Sept. 9.
He anticipates an "orderly and graceful transition," splitting up the client base with president Leslie Stevens.
The firm has worked for Target, AT&T, Perry Ellis, Grand Hyatt, Williams- Sonoma, Banana Republic, Johnson and Johnson and Swarovski, 3M, Linked In and Williams-Sonoma.
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
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