Most consumers love to watch videos on their smartphones, but younger folks (read: millennials) can’t seem to get enough, and Verizon knows it.
In an effort to corral such eyeballs, the telecomm giant on Thursday launched mobile video app Go90. The app, which is designed for consumers to share videos, features primetime shows, live music and sports, and Web programming.
The name Go90 apparently is a reference to how people turn their smartphones at a 90-degree angle to watch videos horizontally (rather than vertically).
The app is free and ad-supported; for now, it's only available in the U.S. for iOS and Android. It also restricts some videos to Verizon Wireless customers, but that’s no barrier to companies and agencies crafting content that would be suitable for the app.
PR execs and communicators are well aware of the tremendous growth in online video. For example, 70 percent of marketing pros report that video converts better than any other medium, according to a 2015 study conducted by MarketingProfs. What is more, video also boosts email open rates by 19 percent, per Forrester.
However, due to a lack of budget and/or resources many PR departments and agencies are finding it hard to build up their online-video inventory.
On the other hand, online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank. 
Twitter has tapped Goodby Silverstein & Partners 
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.
PR people and editors “really need each other” and it will be a sad day if Twitter, Facebook, etc., completely replace face-to-face and voice-to-voice, 
