Kevin McCauleyMWWPR on Tuesday said that veteran journalist Kevin McCauley has joined the global PR agency as VP for editorial services.

McCauley, who has more than 30 years of experience covering PR, advertising and marketing, is based in the agency’s New York Office.

He will be responsible for editorial development, content creation, marketing, white papers and executive communications for MWWPR and its clients. He also will work with and mentor MWWPR’s team of writers and content creators.

“I’ve known Kevin and have respected his work for quite a long time,” said Michael W. Kempner, president- CEO of MWWPR, in a statement. “He is a clear, concise and talented writer who will help raise the editorial ‘voice’ of our firm and our clients. His deep understanding of the public relations and marketing environment will be a strong addition to our content team by helping them to stay ahead of critical trends.”

Prior to joining MWW, McCauley worked for 25 years at O’Dwyer Co., which owns this website, as reporter/editor and contributed to company’s newsletter, magazine and online venues.