With technology startups, PR is generally not high on the priority list. Funding may eventually materialize—if the company has a successful debut, that is—but is far from a sure thing. Now tech startups have the opportunity to enter a market with a bigger PR impact and better visibility, thanks to a new program that Karbo Communications has introduced.
The PowerStart PR Launch Program, created for pre-Series A technology companies, is offered via a tiered pricing structure.
The offering includes the Karbo Communications' Essential Differentiation and Messaging (EDM) process, spokesperson coaching, story pitching to top-tier press, media kit/press material development, interview management and social media content.
In addition, companies have the option to purchase à la carte items such as video creation, contributed article placements, customer case studies, speaking opportunities, award submissions, promotions, advertising and review programs.
There are more than 20,000 startups in the Silicon Valley alone, Karbo Communications said. According to CB Insights via Fortune, startup funding for the U.S. is projected to reach a whopping $70 billion by the end of this year.
"The reality is that a lot of startups have phenomenal products, but they lack the financial resources to execute top-flight launches," said Julie Karbo, founder-CEO of Karbo Communications, in a statement. "At Karbo Com, our philosophy is that you only have one chance to launch your company, and it should be with your strongest foot forward. If a startup waits until acquiring a Series A round to make an impact, they risk the market simply passing them by.”
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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