Laurent Lawrence, who had his own PR firm from 2011 to January 2015, has been named director of PR, PR Society of America.
Lawrence, who describes his post as the “lead communications strategist for the industry’s largest professional association,” was at MWW Group from August 2012 to March 2013 as account supervisor and at Burson-Marsteller from April 2008 to December 2011 as client supervisor.
He becomes the top PR person at the Society. It dismissed on July 27 Stephanie Cegielski, VP-PR, who had been with PRSA three years. She is now an adjunct professor at New York University’s School of Professional Studies.
His bio on LinkedIn says he was associate director of PR of the Society from November 2013 to July 2015.
During this time he served as the “staff lead for national ethics and diversity committees.”
Rosanne Mottola continues as PR manager at PRSA.
Lawrence, when in his own firm, developed “comprehensive strategic campaigns for a broad range of corporate clients including those in legal and financial services, business-to-business, consumer and technology.”
He supervised “strategic and tactical implementation of PR and media engagement initiatives through the generation of program plans, press materials, account resources and collateral
He was editor-in-chief of the Utica College Tangerine Newspaper from August 2002 to May 2003. The paper won the 2003 Award of the American Scholastic Press Assn. for “Best Overall” College Newspaper. He was a sports reporter for the Utica Observer-Dispatch from January 2002-January 2003.
The Society is withholding from members and the press its 2014 IRS Form 990 that shows the pay packages of Cegielski and six other top staffers. It is continuing its boycott against the O'Dwyer Co., refusing to rent it exhibit space for its conference Nov. 7-10 at the Atlanta Marriott Marquis and refusing to give press credentials to any O'Dwyer staffer.