Global PR network IPREX has moved into new territory with the addition of its first Africa partner, Casablanca, Morocco-based agency Ozé.
Founded in 2004, full-service agency Ozé began as an event management company. Current clients include British American Tobacco, Deloitte, Eurafric, HP, IBM, McDonald’s, Novartis, Novatis Group, RMA Watanya and Winxo.
It was founded by Mehdi Bennis, who also serves as general manager.
“Ozé is a very modern agency with a strategic and accountable perspective that fits perfectly with the IPREX way of operating,” said current IPREX president Mayte González-Gil in a statement.
IPREX holds 75 agency partners in 120 offices across the globe. North American partners include French/West/Vaughan, Fineman PR, Fahlgren Mortine and Makovsky.
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