5W Public Relations has been named AOR for dinnerware and home décor designer Fitz and Floyd.
5WPR will be responsible for executing a comprehensive media relations program for the purpose of raising consumer and media awareness for Newtown, PA-based Fitz and Floyd, whose products are distributed to retailers and department stores in North America, Europe, the Middle East, Asia and Australia.
The pact also includes Australia-based homewares designer Maxwell & Williams, a Fitz and Floyd sister brand that was established in 1995.
“We are so excited to partner with 5W Public Relations,” Fitz and Floyd President and CEO Steve Baram said in a statement. “We look forward to working with them to build awareness for our storied brand, as well as foster consumer knowledge of our growing sister brand, Maxwell & Williams.”
Founded in 1960 by Pat Fitzpatrick and Bob Floyd, Fitz and Floyd originally operated as an import company before eventually designing and manufacturing its own line of home décor products. The company now designs approximately 500 dinnerware, giftware, entertainment and holiday collection items each year.
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Sheila Long O’Mara has been promoted to VP and day-to-day leader of Steinreich Communication Group’s home furnishings industry and trade division.
Missy Farren & Associates has been named agency of record for Traeger Grills.
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The Halo Group has been appointed agency of record for baby food appliance brand Baby Brezza.
