Fred Jacobs, VP of communications for embattled Sea World Entertainment, has resigned after more than 20 years with the company.
The company did not give a reason for the departure but praised his work over 25 years.
Jacobs left the company briefly in the early 1990s for a stint at FleishmanHillard but has been its primary PR, media relations and communications lead for its theme parks.
Sea World has suffered revenue and visitor losses since a critical documentary, "Blackfish," was released in 2013.
The Orlando Sentinel first reported the exit.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
