Vantage, which specializes in consumer tech, mobile, social media, biotech and medical technology, was founded in 1990. It holds offices in San Francisco, New York, Orlando and Boston.
Vantage assumes the PAN name April 1, 2016. Until that date, the agency will be known as Vantage PR, a PAN Communications Company.
Vantage founder Ilene Adler will assume the role of chief strategist. She’ll be responsible for increasing the mid-sized agency’s Silicon Valley presence, as well as coordinating its executive team on strategies and services, and developing PAN’s global partner strategy.
Vantage senior VP Rob Adler will now serve as executive VP and managing director, overseeing operations in San Francisco and Orlando. Current Vantage employees will report to him.
Ilene and Rob will report to PAN founder and president, Phil Nardone.
“PAN is a tremendous agency and a fantastic match that will provide our employees with a rich pathway for professional career development and growth,” said Ilene Adler in a statement. “As we looked at the next level for Vantage, we saw the need to expand our array of services for our clients. As part of a midsized firm, we can now expand our PR and digital services to include more integrated marketing communications offerings, coupled with a sophisticated measurement and analytics methodology.”
Boston-headquartered PAN, which specializes in technology, healthcare and consumer tech brands, was founded twenty years ago and holds offices in San Francisco, Orlando and New York.
PAN’s acquisition of Vantage effectively brings annual agency revenues to more than $13 million, and accounts for an employee roster of more than 100. PAN in 2014 revealed $5.7 million in net fees related to technology, and $936,000 in healthcare net fees, according to O'Dwyer's 2015 rankings of PR firms.
In a statement, Nardone said the acquisition is part of the agency’s ongoing plan to grow on a national and global scale.
“We’ve had aggressive plans in place to acquire an agency as part of our long-term growth strategy,” Nardone said. “With an employee-first culture and multiple offices in key regions, Vantage more than meets these objectives. I’m excited for the future and look forward to working with our leadership team as we continue to grow and evolve our integrated marketing communications offerings.”