New York Area
Burson-Marsteller, New York/NextVR, virtual reality pioneer, as AOR. The Laguna Beach, CA company partners with entertainment brands — from sporting events to concerts, film productions and fashion shows — to capture and transmit live events in high definition virtual reality over the Internet. Founded in 2009, NextVR currently holds more than 20 patents regarding the capture, transmission and display of virtual reality content. Burson is charged with providing media relations, identifying new partnerships and promoting NextVR’s brand across key markets.
The Halo Group, New York/Toy Industry Association, to support its consumer program, Genius of Play, which gives parents tips, facts and advice on how toys can help children develop. An integrated campaign includes branding, PR, social and paid media.
PCG Advisory Group, New York/Global Equity International, capital markets specialist consultancy firm, for strategic comms. and IR, including digital and social media.
Havas PR, Providence, R.I./Rhode Island Commerce Corp., as part of a three-firm group to guide tourism and attract business to the Ocean State. The group includes Milton Glaser and Epic Decade on a $4.5M budget for fiscal 2016.
ReviveHealth, Nashville, Tenn./Pamplona Capital Partners IV LP, the $4 billion healthcare-focused private equity fund of Pamplona Capital Management, as the strategic marketing communication AOR.
Darby Communications, Asheville, N.C./IceMule Coolers, high-performance soft coolers for outdoor enthusiasts, for PR and social media.
Media Frenzy Global, Alpharetta, Ga./Velociti, as communications AOR for its Facility Services business. Velociti installs, manages and supports a wide range of technology solutions and works closely with businesses and technology providers to maximize performance and achieve targeted ROI faster. Work includes strategic planning, messaging and execution of Velociti’s media and analyst relations programs.
Murphy O'Brien, Los Angeles/Arizona Biltmore, a Waldorf Astoria Resort, Phoenix resort hotel originally opened in 1929 and undergoing a $30 million redesign, for PR; Ventana Big Sur, Big Sur, Calif., resort on California's Central Coast, and Pullman Miami Airport, Miami, Fla., upscale hotel previously the Sofitel Miami, for PR.
PMBC Group, Los Angeles/Make in LA, Los Angeles' newly formed hardware accelerator and mentorship program, for PR.The program selects up to five companies for each class and is taking applications through Dec. 13. Investments are up to $150K each, as well as resources and mentoring.
Accounts: NextVR, Toy Industry Assn, Global Equity Int'l, Pamplona Capital...
Thu., Dec. 10, 2015
By Greg Hazley
New York Area
Category: News of Accounts
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