Golin has merged its China operation into Magic Group, forming GolinMagic.
Golin said the operation includes a staff of more than 150 in Beijing, Shanghai and Guangzhou and evolves from a strategic partnership first formed in December 2013.
Magic Group founder Catherine Zhou called the move a "natural next step" in an ongoing partnership. Zhou (healthcare) and colleague Frank Ren (coporate), along with Golin Shanghai GM Sarah Chin (consumer) will lead the venture as managing directors.
Adrian Looi heads digital while Taiwan managing director Rachel Hsueh helms tech for the China venture.

Adfero, the DC-based public affairs shop that served the healthcare, technology and energy sectors, closed its doors on June 30.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations.
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami.
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando.
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