Herschel Supply Co.Fashion and lifestyle agency Exposure America has been named agency of record for fashion accessories brand Herschel Supply.

Herschel Supply designs bags, backpacks, luggage and accessories. The company was founded in 2009 and is based in Vancouver.

Exposure will head a comprehensive North American PR strategy for Herschel Supply, establishing a communications program that strengthens media relations, partnerships and celebrity engagement for the accessories brand.

New York-headquartered Exposure America was founded in 2003 and has additional offices in London and Tokyo. Clients include Converse, Coca-Cola, Dr Martens, Nike, Microsoft, Jose Cuervo, RCA and Will Leather Goods.