New York-based lifestyle and hospitality agency Parasol has hired Sasa Nikolic as vice president.
Before joining Parasol, Nikolic was VP of media at BrandLink Communications, which he joined in 2010. Prior to that he was a senior publicist at Fingerprint Communications and also served as a senior account executive at Magrino.
Nikolic’s appointment to Parasol’s executive management team comes as the agency unveils its newly-expanded Brand Marketing division, which combines the agency’s PR, marketing and creative services efforts.
Nikolic will be in charge of guiding that division, in addition to overseeing existing PR efforts.
Parasol clients include Baglioni Hotels Group, Fairmont Miramar Hotel & Bungalows, FIG Restaurant, the Monterey County Convention and Visitors Bureau and One&Only Resorts. The agency, which was founded in 2004, has an additional office in Los Angeles.
No comments have been submitted for this story yet.