Nashville-based Lovell Communications has opened an outpost in Baton Rouge, La., under the direction of seasoned healthcare PR pro Nicole Kleinpeter.

Nicole KleinpeterNicole Kleinpeter

Kleinpeter was VP of marketing and comms. for Baton Rouge General/General Health System, a community health system with muliple campuses where she spent 13 years.

Lovell president and CEO Rosemary Plorin said an increased client base from Texas, Louisiana and Mississippi precipitated the move into Baton Rouge.

Plorin noted the firm also recently added three account staffers to its home office in Nashville, as well. They include senior A/S Melissa Wylie, senior A/E Sam Prichard and A/E Kristy Lucero.

Said Plorin: “Attracting an industry leader like Nicole, as well as the top-notch talent joining our Nashville office, supports our firm’s ability to deliver the high-level strategy and exceptional client service for which we’ve been known for almost three decades.”