Redondo Beach, CA-based agency Bob Gold & Associates has signed on the Southern California affiliate of non-profit Alliance for Women in Media and will now lead publicity efforts for that organization.

Founded in 1952, AWM serves to drive the professional development of women in media and entertainment. The organization hosts networking events and career development resources, as well as educational and community outreach programs, and mentorship and scholarships opportunities.

The organization’s Southern California chapter hosts a signature annual event, the Genii Awards, whose honorees are recognized for their leadership and pioneering efforts in the field. Past honorees include Betty White, Florence Henderson, Ellen DeGeneres, Camryn Manheim, Heather Locklear, Jamie Lee Curtis, Candice Bergen, Lucille Ball, Carole Black, Anne Sweeney, Whoopi Goldberg and Dr. Laura Schlessinger.

Bob Gold & Associates will now be responsible for promoting AWM’s Southern California affiliate and driving engagement for the organization’s local chapter activities, particularly its Genii Awards.

Full-service agency Bob Gold & Associates serves clients in the tech, infrastructure and content sectors. The agency was founded in 1997.