McGrath PowerTech and consumer agency McGrath/Power Public Relations and Communications has become agency of record for Richmond, CA-based medicinal cannabis extracts provider Constance Therapeutics.

Founded in 2009, Constance Therapeutics is a leading manufacturer of therapeutic-grade cannabis oil, a product now recommended for medicinal purposes by physicians as an integrative approach to disease management. A California Section 215 Compliant collective, the company’s products can be purchased only by registered patients in that state.

As AOR, McGrath/Power will craft an integrated communications program for the company, positioning medical cannabis as a new approach to integrative medicine as it applies to cancer, autoimmune and nervous system diseases and symptom management. 

McGrath/Power Public Relations CEO and Founder Jon Bloom told O’Dwyer’s that the agency will initiate “a program that focuses on linking the founder’s story to the work the company has done with patient members to date and the vision for this type of treatment moving forward.”

Communications efforts will also include use of traditional and social media, branding, as well as research and studies that illustrate the potential impact of the company's protocols.

The medical cannabis industry is expected to comprise a $4.4 billion market by 2017. Currently, 23 states have legalized medical cannabis, and Bloom told O’Dwyer’s that many believe the “green rush” now occurring in this burgeoning — albeit still controversial — industry has the potential to “rival the dot-com era in terms of investment, R&D and innovation.”

“The cannabis industry has come quite a long way. More and more medtech companies are doing fascinating research that could lead to new types of treatments for a variety of illnesses,” Bloom said. “We love working with innovators and have for 30-plus years in high technology.  Now we look forward to doing the same in the medtech space.”

San Jose, CA-based McGrath/Power, which holds a wide range of clients in the B2B and B2C tech sectors, was founded in 1983.