Wounded Warrior Project, the veterans' aid organization under scrutiny for lavish spending, has engaged Abernathy MacGregor Group for PR counsel.
The New York Times Jan. 28 covered the organization's evolution from a "basement operation handing out backpacks" to a "fund-raising giant, taking in more than $372 million in 2015." The paper's reporting on WWP's spending of millions of dollars on travel, dinners, hotels and conferences raised eyebrows for an organization that was previously unimpeachable in the public eye. Other media followed, including a three-part CBS series.
WWP's board said in a statement Feb. 1 that it "takes very seriously the concerns that have been raised in recent days" and is retaining independent advisors for a financial and policy review. "We remain steadfast in our commitment to our warriors and supporters and will ensure that the organization is effectively fulfilling this important mission," the group said.
Abernathy MacGregor CEO Tom Johnson is advising the group.
Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
