Detroit-based professional services agency Bassett & Bassett Communication Managers and Counselors has gone global with the addition of a new location in Pune, India.
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Bassett’s Asia Pacific footprint will be led by Vidya Moorthy, who now holds the title of managing director. Moorthy, an India native, was previously vice president of client services at the agency’s Detroit location.
Moorthy opens the Pune office with two communication managers/counselors and a production associate. The office currently has three India-based clients: a chain of fitness centers, a national professional services firm specializing in K-12 education and a Mumbai-based automotive manufacture.
Bassett Chairman and CEO Leland Bassett said the move "strengthens our unique multicultural and ethnic strategic communication capabilities seamlessly across the globe."
Pune has recently emerged as one of India's booming cultural capitals and fastest growing cities. The city is now a major hub for IT startups and banks, and boasts a strong manufacturing sector. Bassett & Bassett has maintained professional representation in that city since 2009.
The agency also recently unveiled professional representation in Beirut, Lebanon. Nasser M. Beydoun, previously head of the American Arab Chamber of Commerce, is now the agency's Middle East managing director.
Bassett & Bassett, which specializes in applying psychology and human behavior science to communications, celebrates its 30th anniversary this year.
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