Jasculca Terman & Associates won top honors at the Publicity Club of Chicago's annual Golden Trumpet Awards May 30 for its PR work on the World Summit of Nobel Peace Laureates in the Windy City last year.

Golden TrumpetJT&A served as executive producer for the summit, encompassing a wide range of duties from PR and program development to logistics. More than 6,000 officials and 200 reporters attended the event from around the world.

Burson-Marsteller with client Discover Financial Services won the top creative honor, the Elynore Dolkart Meserow Award, for PR work surrounding the "Pathway to Financial Success" program, a five-year, $10M push by Discover to fund public high schools.

Erica Swerdlow, U.S. EVP and Midwest market leader at Burson-Marsteller, said the award represents "strong, strategic collaboration throughout our network and great execution of an exciting program."

MSLGroup took home five Gold Trumpets for clients including General Motors, DeVry Univ. LBP Manufacturing and Mazola to lead the agency pack. Public Communications Inc., Zapwater and Edelman won four Gold Trumpets apiece while GolinHarris hit a triple, among the 58 Gold winners. Seventy Silver Trumpets were also awarded.

The Lincoln Park Zoo's "Saving Serengeti by Eradicating Rabies" campaign won the club's Edwin J. Shaughnessy Award for improving the quality of life, while Turner + Cunniff and the Ancona School won top honors for enhancing and promoting a brand with the Jeffrey D. Bierig Brand Builder Award.

WGN-TV anchor and medical reporter Dina Bair and WBBM-TV reporter Vince Gerasole co-hosted the event at the Palmer House Hilton Hotel, the Publicity Club's 54th annual Trump event.

Luke Cushman, president of PCC and a senior associate for Burson-Marsteller, said the awards are validation by industry peers for hard work put in daily by PR pros on behalf of employers and clients. Board member Jon Kaplan of GreenMark PR said a Trumpet is the "pinnacle of recognition in the Chicago PR community."

Lifetime achievement honors went to Dominic DiFrisco, a senior consultant for Edelman, and Howard Mendelsohn, president of his own firm. Playboy Enterprises CEO Christie Hefner presented the lifetime awards.

SJ PR, which won two Gold honors, was recognized for its work with Gift of Hope Organ & Tissue Donor Network, which set a Guinness World Record for most organ and tissue donor registrations in a day at a Univ. of Illinois event last year. The event smashed the old record of 765, setting the new mark at 2,262.

Full list of winners: Gold | Silver.