Global communications network IPREX has moved into the Middle East with the addition of its first partner in that region, Dubai, UAE-based Iris Public Relations.
Iris, which specializes in digital media and corporate social responsibility, has supported B2B and B2C clients in the Middle East and North Africa region such as Epson, Ferrari, ThyssenKrupp, Panasonic, International Gemological institute, ExecuJet, ICT Health and Meltwater.
The company was founded in 2009 by Lisa George.
Iris, which previously served as an IPREX affiliate, has already worked in tandem with other agencies in the network, according to IPREX EMEA President Mayte González-Gil. González-Gil, who is also CEO of Madrid-based agency poweraxle, referred to Iris as “a very modern agency in a market that continues to evolve rapidly.”
IPREX now maintains more than 75 agency partners in nearly 20 countries across the globe. The network in October signed its first Africa partner, Casablanca, Morocco-based agency Ozé.
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