SOHO-based beauty, fashion and lifestyle shop Red PR has signed up DIY hair dye line Good Dye Young for PR services.
Good Dye Young is a new brand founded by Hayley Williams, singer of Nashville-based rock band Paramore. The hair dye concept, which was devised by Williams and her colorist, Brian O’Connor, combines professional-grade pigments with a non-toxic, fragrance free formula. The product, which is available in five colors, will be available for pre-order on April 15, and officially launches in May.
Red PR will pitch targeted media, setting up interviews and media exclusives with Williams surrounding the brand’s launch. The firm will also handle social media duties for the brand.