Current has been named agency of record for North American intercity travel service Megabus.
The account win follows an agency search that resulted in proposals from more than 50 firms.
Megabus offers affordable bus travel between more than 120 cities throughout the U.S. and Canada. The company, which has served more than 50 million customers since it was founded in 2006, is perhaps best known for the $1 bus fares it promotes on its website. Megabus is a subsidiary of transportation holding company Coach USA.
As AOR, Current’s communications efforts for Megabus will focus on increasing brand awareness and demand for the travel service through targeted media, as well as influencer and advocacy initiatives. The Interpublic unit will handle the account through a partnership with sister Interpublic brand agency Jack Morton Worldwide. The account will be run out of Current’s Chicago office, under the guidance of executive vice president Amy Colton.
Chicago-headquartered Current, which holds additional offices in New York, Chicago, Dallas, Los Angeles and San Francisco, accounted for more than $10 million in net fees in 2014, according to O'Dwyer's rankings of PR firms.
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