Joy Fehily & Michael DonkisJoy Fehily & Michael Donkis

PMK*BNC has has acquired entertainment boutique Prime PR, adding two executive VPs and an entertainment strategy and development unit.

Prime was formed in 2009 by PMK alum Joy Fehily and Endeavor vet Michael Donkis, who take EVP titles at PMK*BNC. Joining also are five Prime publicists, Rachael Reiss, Maria Herrera, Rebecca Taylor, Cassandra Vargas and Caitlin Scott, in addition to a handful of administrative staff.

Los Angeles-based PMK*BNC CEO Cindi Berger said the deal followed a year of talks, adding she has known Fehily for several years.

Key Prime clients include Aaron Sorkin, Robert Downey Jr. and Olivia Wilde, among scores of others.

The new EVPs will head a new department within PMK's entertainment division under Berger and alongside its other departments covering film, talent, television, music and events/lifestyle.

PMK's roster include Sandra Bullock, Matthew McConaughey, Robert Redford and Shonda Rhimes, among other A-list entertainers and talent.