Safaricom MarathonSteinreich Communications has been named global media relations partner for Africa’s Safaricom Marathon.

Founded in 2000, Kenya’s Safaricom Marathon is regarded as one of the most difficult marathons in the world. The annual event — which hosts a full marathon, half marathon and a children's race — is expected to bring together 1,200 runners from more than 20 different countries to race over the savannah plains.

The event is organized by wildlife conservation organization the Tusk Foundation, and has raised more than $5 million since its inception to support conservation efforts in that east Africa country. This year, the marathon will receive travel arrangement and runner logistical support from U.S. tourism company Aardvark Safaris.

The 17th annual marathon takes place on June 25th at UNESCO World Heritage Site the Lewa Wildlife Conservancy, 140 miles north of Nairobi.

Fort Lee, NJ-based Steinreich will represent the marathon to the global media and help raise awareness of its efforts. The account will be managed by Steinreich’s New York travel and tourism team.