The Federal Communications Commission on March 17 gave Google permission to float high-altitude balloons that provide Wi-Fi in 50 states. Anti-Wi-Fi groups say they are dangerous but Google denies all such charges.
"The proposed (Project Loon) experimental operations in fact present vastly less risk from radio frequency exposure than other transmissions the Commission routinely authorizes,” Google told the FCC.
Google said it respects the concerns of the critics but says “there is no factual basis for them.” Loon will comply with all existing technical rules governing radio transmissions, and the power levels used will be well below legal limits, said Google. It has taken “extensive steps” to guard against interference with other wireless activity.
The company plans to conduct tests in all 50 states for a period of two years. A Loon balloon landed in Sri Lanka Feb. 17, 2016. The company said it had completed its test mission.
GUARDS Fights Project Loon
Global Union Against Radiation Deployment from Space says it gave FCC evidence that the Loon experiments in the U.S. would “violate human rights and harm human health and the environment.”
The company’s application to the FCC gives it permission to float the balloons at any time or continuously. That will “pollute public and private environments indoors and outdoors with microwave radiation” and does not include any requirement to tell people in the area who will be so exposed, GUARDS said.
"Loon uses both ground-level and balloon-borne RF-generating equipment designed to encourage proliferation of RF radiation reiiant wireless communication systems, particularly in areas formerly without radiation saturation,” says GUARDS.
FCC’s RF limits are based on the premise that if there is no heating damage to human flesh there are no biological effects, the group says. It quotes the 2012 BioInitiative Report that says the duration of exposure of non-ionizing radiation can cause harm to human tissues.”
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
