The Federal Communications Commission on March 17 gave Google permission to float high-altitude balloons that provide Wi-Fi in 50 states. Anti-Wi-Fi groups say they are dangerous but Google denies all such charges.
"The proposed (Project Loon) experimental operations in fact present vastly less risk from radio frequency exposure than other transmissions the Commission routinely authorizes,” Google told the FCC.
Google said it respects the concerns of the critics but says “there is no factual basis for them.” Loon will comply with all existing technical rules governing radio transmissions, and the power levels used will be well below legal limits, said Google. It has taken “extensive steps” to guard against interference with other wireless activity.
The company plans to conduct tests in all 50 states for a period of two years. A Loon balloon landed in Sri Lanka Feb. 17, 2016. The company said it had completed its test mission.
GUARDS Fights Project Loon
Global Union Against Radiation Deployment from Space says it gave FCC evidence that the Loon experiments in the U.S. would “violate human rights and harm human health and the environment.”
The company’s application to the FCC gives it permission to float the balloons at any time or continuously. That will “pollute public and private environments indoors and outdoors with microwave radiation” and does not include any requirement to tell people in the area who will be so exposed, GUARDS said.
"Loon uses both ground-level and balloon-borne RF-generating equipment designed to encourage proliferation of RF radiation reiiant wireless communication systems, particularly in areas formerly without radiation saturation,” says GUARDS.
FCC’s RF limits are based on the premise that if there is no heating damage to human flesh there are no biological effects, the group says. It quotes the 2012 BioInitiative Report that says the duration of exposure of non-ionizing radiation can cause harm to human tissues.”

Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.



