RF|Binder has named Marcy Massura senior managing director and chief integration officer.

March MassuraMarcy Massura

The appointment comes as the agency widens its west coast foothold and further expands upon its growing digital practice. Massura, who is based in Los Angeles, will work out of RF|Binder's southern California bureau. The New York-based agency, which holds an additional office in Boston, maintains similar bureaus in Chicago, Oklahoma City and southern Florida, and said in a statement that it plans to open a California office "in the near future."

Massura joins RF|Binder from MSLGroup in New York, where she served as senior vice president and led that global agency’s social and digital practice. Massura joined MSLGroup in 2013 as vice president, and previously led that agency’s Los Angeles social and digital practice. Prior to that, she was director of digital engagement at Weber Shandwick.

RF|Binder CEO Amy Binder referred to Massura as “a proven pioneer in influencer relations," who brings to the agency "an impressive record of leadership in traditional and digital integrated communications management."

RF|Binder, which specializes in food/beverage, health, education and financial services, posted $12.7 million in 2015 net fees, according to O'Dwyer's rankings of PR firms, and is now ranked the 32nd largest independent agency in the nation.