Lifestyle and brand PR agency Magrino has been named global agency of record for Hilton Worldwide Inc.’s luxury and lifestyle portfolio, which includes prestigious brands such as Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton.
Hilton flagship Waldorf Astoria Hotels & Resorts currently maintains 25 properties worldwide. International luxury hotel and resort line Conrad Hotels & Resorts, named after company founder Conrad Hilton, currently holds 24 properties. Together, the two Hilton Worldwide brands maintain properties in nearly 30 countries around the world.
As global AOR, Magrino will now develop communications strategies for the luxury hotel brands to generate awareness for their growth and recent developments, with an emphasis on earned media in North American trade and consumer outlets.
New York-based Magrino — formerly the Susan Magrino Agency — specializes in travel, food/beverage, beauty/fashion and lifestyle PR. The agency was founded in 1992.
Current Magrino clients include Hyatt Regency New Orleans, The Cosmopolitan of Las Vegas, and Chicago's Willis Tower.
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