Bridgewater, NJ-based agency R&J Strategic Communications has been named digital marketing agency of record for Falcon Safety Products Inc.
Falcon Safety Products manufactures technology and household cleaning products, as well as a line of compressed-gas signal horns. The company is particularly known for its Dust‑Off brand of consumer electronics cleaning products, as well as its signal horns for the sports, safety and marine markets. The Branchburg, NJ-based company was founded in 1953.
R&J will execute a comprehensive digital marketing campaign for Falcon Safety Products’ social media and web properties to elevate the company’s digital brand position. R&J has been the company’s PR agency of record since 2003.
R&J Strategic Communications, which was founded in 1986, in November rebranded from its former moniker, R&J Public Relations, after it acquired Denville, NJ-based boutique marketing communications firm Fifth Room Creative.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Have a comment? Send it to 
No comments have been submitted for this story yet.