Bridgewater, NJ-based agency R&J Strategic Communications has been named digital marketing agency of record for Falcon Safety Products Inc.

Falcon Dust-OffFalcon Safety Products manufactures technology and household cleaning products, as well as a line of compressed-gas signal horns. The company is particularly known for its Dust‑Off brand of consumer electronics cleaning products, as well as its signal horns for the sports, safety and marine markets. The Branchburg, NJ-based company was founded in 1953.

R&J will execute a comprehensive digital marketing campaign for Falcon Safety Products’ social media and web properties to elevate the company’s digital brand position. R&J has been the company’s PR agency of record since 2003.

R&J Strategic Communications, which was founded in 1986, in November rebranded from its former moniker, R&J Public Relations, after it acquired Denville, NJ-based boutique marketing communications firm Fifth Room Creative.