Fashion and lifestyle agency Beautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.

AlpessenceNew York-based Alpessence is a newly launched brand that offers a line Swiss moisturizers, serums, cleansers, toners and masks. The company’s products are currently available in 14 countries.

BPMPR's campaign for Alpessence will consist of educating consumers and increasing credibility for the brand in the U.S., in a bid to raise awareness among beauty and lifestyle audiences and consumers. The agency will develop a series of earned media features across national press in print, online and broadcast outlets, and also plans to implement an influencer campaign and build upon Alpessence's profile as a leader in the business sector and a revolutionary brand with a unique story.

New York-based BPMPR, which was founded in 2005, specializes in fashion/beauty, lifestyle and technology. Clients have included Sabon, Beauteque, The Mane Choice, Head Kandy and 7 Charming Sisters.