Scottsdale, AZ-based Marketing communications firm Santy has acquired Los Angeles-based PR and marketing agency S+L Communications.
S+L, which specializes in fashion, sports and the outdoors, was founded in 1988. Clients include Blundstone, Cienta, K. Bell Socks and Pavepara.
The agency now becomes S+L PR, a Santy Company. S+L’s Los Angeles offices will remain, with plans to add additional staff in the future.
“We’ve been eyeing the fashion, footwear and action sports industries for some time, knowing that our expertise in marketing to Millennials offers incredible value,” said Santy CEO Dan Santy in a statement. “This acquisition gives us an opportunity to shine in new industries, and attract the attention of brands that are underrepresented in the digital marketing space.”
Digital branding agency Santy, which holds additional offices in Orange County and West Hollywood, was founded in 1992. Clients include Delta Air Lines, Pei Wei Asian Diner, Peter Piper Pizza, Real Mex and Pocky.