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On closing of the deal, the newly branded Effect Burson-Marsteller will focus on a market B-M sees as critical for its global growth. CEO Don Baer called Effect "one of the country's leading agencies."
Effect has 80 staffers and posted 2015 revenues of $2.5M.
Gonca Karakas, CEO of Effect, founded the firm in 1995. Clients include Microsoft and General Electric.
B-M is owned by WPP Group.
Businesses operating in today’s fragmented global landscape face increasingly complex challenges, underscoring the crucial role they play in achieving meaningful impact.
Edelman is providing communications support to Panama’s Ministry of Commerce and Industries under an agreement capped at $97,100 per month.
Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.
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